In the early 2000s, people rarely think about affiliate marketing as an effective promotional model that would reach millions of potential customers. However, that perspective seems to change when the entrepreneurs found out how important it was.
Ever since it was popularized, it did have some radical changes along the way, which is why you need to stay abreast with the latest trends in the industry.
Today, I am going to talk about some affiliate marketing trends to watch out for in 2019.
Keyword-Rich Product Reviews
When people buy things, they usually go on the internet to search for product reviews. Such articles provide some much-needed information that will tell them if a particular something is actually the product that they need or not.
That being said, you already know by now that content is king, but more specifically, product review articles are considered king in this day and age when we are talking about affiliate marketing.
Now, in order for you to maximize your potential, you need to think about using the right keywords. Aside from using keyword research tools, you can brainstorm some popular brand names and even the specific product name you are going to promote.
Voice Search Optimization
Voice search was a novel concept back then because the technology that supported the feature was quite limited. However, with the proliferation of mobile devices and IoT, we can expect more and more devices that will support a voice search functionality.
People nowadays actually use such a feature mainly due to convenience. And, did you know that you can optimize your website by tailoring it for voice search?
You can do that by researching long-tail keywords. The reason why you want to use longer keywords is the fact that they feel and sound more natural than shorter keywords.
That being said, by using Google Keyword Planner and similar tools, you can get some long-tail keywords that you can use on your website and content.
Did you know that email marketing is still a thing? Yes! In fact, you can use it to gain a lot of prospects. One of the most common things that affiliate marketers do is to help build their email or lead list. There are a couple of different lead lists- each bearing different results.
For example, there is a lead list that contains fans of a marketer’s website. Every subscriber in the list is those that are eager to wait for any new updates or product recommendations, which is why sending them promotional content via email can yield great results.
In addition, you can also have a lead list directly from the supplier’s website. The business owner will have created their own lead list which you can use to send marketing materials to.
Going Beyond the ‘Banner’
One affiliate marketing strategy back in the day was the use of banner ads. Although it did have its uses, people were skeptical and rarely click on them.
Publishers nowadays would look into other means to promote their products and services. Using social media, for example, can yield amazing results.